XPO - Your Freight First
XPO is determined to deliver world-class LTL — from California to New York and all the states I can't remember in between.
We wanted Mike Rowe in our commercials. Our client wanted their brand-new CEO. Guess who won.
At least I got to live out my dream of having two ads on full display in the most god-forsaken part of Manhattan.
"Wait, why am I seeing an ad for a company called RXO here?" - You, probably.
The long answer: When we did our project for XPO, we also worked on the launch of their new freight brokerage counterpart, RXO. The company was born out of XPO Logistics but had its own dedicated campaign made by the agency, with many of the placements running alongside its former parent company.
The short answer: Because I had two ads in Times Square and I'll be damned if I'm leaving one of them out.