Michelob ULTRA - Social Butterfly

Is there anything more fun than doing social media for a beer brand? Probably, but the list is pretty short.

You know that Cartoon Caption Contest for The New Yorker?

I basically did that, but with pictures of beer.

How to Hold ULTRA
Beer to a Dinner Party
Cutting Tomatoes
One Handed
Cracking Smiles
Beer in Hand
Campfire and Chill
New Month

I may have also helped contribute to the huge influx of alcoholic seltzers we saw back in the day...

Screen Shot 2022-10-11 at 11.09.05 PM.png
Screen Shot 2022-10-11 at 11.10.59 PM.png
Screen Shot 2022-10-11 at 11.10.41 PM.png
Screen Shot 2022-10-11 at 11.10.03 PM.png

Agency: draftLine - NYC

Role: Copywriter

Shotgunned social content with: 

Deniz Yegen (Associate Creative Director), Peter Pirone (Copywriter), Olivia Smith (Designer)