San Jose Sharks - You Don't Have To Be Into Hockey

When you think about it, Sharks hockey is similar to a lot of other things you enjoy. The only difference is it's way cooler.

"What the hell did I just watch?" - Every Sharks fan after seeing these commercials.

What's Sharks hockey like? Well, imagine if your acupuncturist was a 200-pound Russian dude with anger problems.

AcupunctureSan Jose Sharks

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ShoppingSan Jose Sharks

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YogaSan Jose Sharks

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THE PUCK DROP

Covid-19 may have stopped the season, but it didn't stop fans from repping their team. So, we rewarded this undying loyalty by dropping signed pucks at houses that still had Sharks swag on display.

Agency: Division of Labor

Role: Copywriter

Compared hockey to pretty much everything with:

Josh Denberg (Executive Creative Director), Matt Vescovo (Animator)