Applebee's - Social Content

I used to make stuff for the Applebee's social accounts. Things got a little weird.

Introducing Mindful Meatitation - The most satisfying way to clear your mind and find your center.

People could also call in to hear the soothing sizzles.

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Or visit our studio in the heart of Manhattan.

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For Cinco de Mayo, we created interactive Instagram stories that celebrated our celebration.

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The rest of the brand's social media was part promotion, part nonsense.

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Agency: Grey - New York

Role: Copywriter

 

Acquired a taste for food porn with: 

Jackie Blaze (Creative Director), Katherine O'Brien (Creative Director)Luiz Miller (Art Director)