Applebee's - Social Content

I used to make stuff for the Applebee's social accounts. Things got a little weird.

Introducing Mindful Meatitation - The most satisfying way to clear your mind and find your center.

People could also call in to hear the soothing sizzles.

Or visit our studio in the heart of Manhattan.

For Cinco de Mayo, we created interactive Instagram stories that celebrated our celebration.

The rest of the brand's social media was part promotion, part nonsense.

Agency: Grey - New York

Role: Copywriter


Acquired a taste for food porn with: 

Jackie Blaze (Creative Director), Katherine O'Brien (Creative Director)Luiz Miller (Art Director)