top of page

KEEN - Consciously Created

KEEN makes outdoor shoes that are actually good for the outdoors. What a concept, right?

Our ads reinforced the age-old saying: Take only photos, leave only footprints from a pair of KEENs.

ENVIRONMENTAL IMPACT.png
STEP IN NATURE.png
GREEN.png

TOGETHER WE CAN HELP

It took all of three weeks for the COVID-19 pandemic to completely derail our campaign, so we donated 100,000 pairs of shoes to the people keeping the world on its feet instead.

We announced the program launch on our site:

Recipients were chosen based on a public nomination form:

Nominated people then received a code for a free pair of KEEN shoes:

Together-We-Can-Help-1.png
Together-We-Can-Help-3.png
Together-We-Can-Help-2.png

Hey, look —

we even got on the news!

Screen Shot 2023-08-31 at 8.34.47 PM.png
Screen Shot 2023-08-31 at 8.35.41 PM.png
Screen Shot 2023-08-31 at 8.37.08 PM.png

Agency: Division of Labor

Role: Copywriter / Art Director

Consciously recreated KEEN's brand with: 

Josh Denberg (Executive Creative Director), Faruk Sagcan (Art Director), Ryan Lockhart (Designer)

bottom of page