KEEN - Consciously Created
KEEN makes outdoor shoes that are actually good for the outdoors. What a concept, right?
Our ads reinforced the age-old saying: Take only photos, leave only footprints from a pair of KEENs.
TOGETHER WE CAN HELP
It took all of three weeks for the COVID-19 pandemic to completely derail our campaign, so we donated 100,000 pairs of shoes to the people keeping the world on its feet instead.
We announced the program launch on our site:
Recipients were chosen based on a public nomination form:
Nominated people then received a code for a free pair of KEEN shoes:
Hey, look —
we even got on the news!
Agency: Division of Labor
Role: Copywriter / Art Director
Consciously recreated KEEN's brand with:
Josh Denberg (Executive Creative Director), Faruk Sagcan (Art Director), Ryan Lockhart (Designer)