KEEN - Consciously Created

KEEN makes outdoor shoes that are actually good for the outdoors. What a concept, right?

Take only photos, leave only footprints

(from your dope-ass pair of KEENs).

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So you trashed your KEENs from being too hardcore while exploring the outdoors? Good thing our subscription program lets you send them back and get a new pair from their recycled materials.

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The KEEN Kindness Giveaway

During the Coronavirus pandemic, we donated 100,000 pairs of shoes to the workers who kept society running: doctors, postal employees, grocery store clerks, etc.

We announced the program launch on our site:

Recipients were chosen based on a public nomination form:

Nominated people then received a code for a free pair of KEEN shoes:

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Agency: Division of Labor

Role: Copywriter

Consciously recreated KEEN's brand with: 

Josh Denberg (Executive Creative Director), Faruk Sagcan (Art Director), Ryan Lockhart (Designer)

*Presented to client but not selected, except the Covid-19 Response campaign.