KEEN - Consciously Created
KEEN makes outdoor shoes that are actually good for the outdoors. What a concept, right?
Take only photos, leave only footprints
(from your dope-ass pair of KEENs).
So you trashed your KEENs from being too hardcore while exploring the outdoors? Good thing our subscription program lets you send them back and get a new pair from their recycled materials.
The KEEN Kindness Giveaway
During the Covid-19 pandemic, we donated 100,000 pairs of shoes to the workers who kept the world on its feet: doctors, postal employees, grocery store clerks, etc.
We announced the program launch on our site:
Recipients were chosen based on a public nomination form:
Nominated people then received a code for a free pair of KEEN shoes:
Agency: Division of Labor
Role: Copywriter
Consciously recreated KEEN's brand with:
Josh Denberg (Executive Creative Director), Faruk Sagcan (Art Director), Ryan Lockhart (Designer)