Venmo - The Way-Back Payback

People often "forget" to pay their friends back for things, so we felt the need to remind them...publicly.

First, we took to Twitter to call out these so-called friends.

Tweet:

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Response:

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Call Out:

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Then, we put up billboards in the offender's city if the debt remained unpaid.

We even gave our own Way-Back Payback by refunding tickets to a canceled concert.

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In 1992, a pyrotechnic incident forced Metallica to cut a show short. The fans didn't get their money back, so we let them send us a photo of their ticket on Twitter, and we refunded the price to their Venmo account.

Role: Copywriter/Art Director — Embarrassed your debtor friends with Ry Radermacher (Copywriter).

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