San Jose Sharks - You Don't Have To Be Into Hockey
When you think about it, Sharks hockey is similar to a lot of other things you enjoy. The only difference is its way cooler.
"What the hell did I just watch?" - Every Sharks fan after seeing these commercials.



What's Sharks hockey like? Well, imagine if your acupuncturist was a 200-pound Russian dude with anger problems.
AcupunctureSan Jose Sharks
ShoppingSan Jose Sharks
YogaSan Jose Sharks
COVID-19 RESPONSE
When Covid-19 paused the season, we started The Puck Drop — an activation that put signed pucks in the mailboxes of houses that were still representing the team with signs, flags, etc.
Agency: Division of Labor
Role: Copywriter
Compared hockey to pretty much everything with:
Josh Denberg (Executive Creative Director), Matt Vescovo (Animator)