Memphis, TN - History in the Remaking
The Memphis Brand Initiative wanted to do something for the Memphis in May celebration that combined the city's rich history with its modern focus on technology. So, we built an app that used augmented reality to bring the past back to life.
People could download the Memphis in May app to learn about the many places of historical significance within the city.
Users could then visit the locations and watch life-like recreations of the events using the app's AR function.
December 4, 1956 - Sun Record Studios
Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash get together for the famous "Million Dollar Quartet" jam session.
April 3, 1968 - Mason Temple
Martin Luther King Jr. delivers his "I've Been to the Mountaintop" speech the day before his assassination.
June 6, 1862 - The Mississippi River
Union and Confederate soldiers take part in the Battle of Memphis, a naval confrontation during the Civil War.
Agency: Grey - New York
Role: Copywriter/Art Director
Long distance information gave me Memphis, Tennessee.
*Presented to team but not selected.