Memphis, TN - History in the Remaking
The City of Memphis wanted to highlight its history during the annual Memphis in May celebration. Since we didn't have the budget for a time machine, we settled on augmented reality instead.
People could download the Memphis in May app to learn about the many places of historical significance within the city.
Users could then visit the locations and watch life-like recreations of the events using the app's AR function.
December 4, 1956 - Sun Record Studios
Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash get together for the famous "Million Dollar Quartet" jam session.
April 3, 1968 - Mason Temple
Martin Luther King Jr. delivers his "I've Been to the Mountaintop" speech the day before his assassination.
June 6, 1862 - The Mississippi River
Union and Confederate soldiers take part in the Battle of Memphis, a naval confrontation during the Civil War.
Agency: Grey - New York
Role: Copywriter/Art Director
Long distance information gave me Memphis, Tennessee.
*Presented to team but not selected.