Lively HSA - Courtesy Of...

We set out to make Lively synonymous with health savings accounts in their first-ever outdoor campaign, which is hard when people don't know what a health savings account is or how it's used.

We brought awareness to all the things you can use an HSA for and the unfortunate ways those things can happen.

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Agency: Division of Labor

Role: Copywriter

Learned the difference between an HSA and an FSA with: 

Josh Denberg (Executive Creative Director), Faruk Sagcan (Art Director), and Ryan Lockhart (Designer)