Amazon Kindle - Kindle Chapters

There are two big challenges people face when trying to get into reading: the intimidating nature of long books and the lack of social gratification afterward. So, we created a virtual book club that released stories by chapter so people could read in a digestible and social way.

*Award: Shortlisted — Young Shits, June 2017

Users signed up to read books chapters at a time, keeping content short while allowing for discussions after each set.

Book Sign Up:

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Set Release:

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End of Set:

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Discussion:

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Users could compare their reading stats with friends, celebrities, or even classmates.

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We created movie-like trailers and put them on Prime Video to help make the stories socially relevant and build excitement among the masses.

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Role: Copywriter/Art Director

Read a lot about reading with: 

Phil Tabah (Art Director)