Amazon Kindle - Kindle Chapters
There are two big challenges people face when trying to get into reading: the intimidating nature of long books and the lack of social gratification afterward. So, we created a virtual book club that released stories by chapter so people could read in a digestible and social way.
*Award: Shortlisted — Young Shits, June 2017
Users signed up to read books chapters at a time, keeping content short while allowing for discussions after each set.
Book Sign Up:
End of Set:
Users could compare their reading stats with friends, celebrities, or even classmates.
We created movie-like trailers and put them on Prime Video to help make the stories socially relevant and build excitement among the masses.
Role: Copywriter/Art Director
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